For established coaching practices

The partner brief

What the depth module is, the three ways to work together, what stays yours, and what the first ninety days would look like. Written to be read by a coach who is deciding whether to put a client into it.

In short

You keep the client You keep the market One partner per market Terms agreed partner by partner

Who this is for

Working coaches whose clients arrive at a wall that coaching technique alone does not move — and who would rather add depth than send that client away.

It fits a practice where the goals have largely been achieved and the client is still unhappy; where a leader performs well and feels hollow; where a capable person cannot answer the question underneath the plan. Those clients are not broken coaching cases. They are simply at the layer below the one coaching is designed to work.

It does not fit a practice built on rapid behavioural change, a practice that needs revenue share of a high-volume offer, or one whose clients are not ready to sit still for a season. The depth module is a slower product in a market that rewards speed, and that is the point.

Three formats

Choose the one your practice actually needs.

Referral

The depth module

A twelve-week engagement for one client, contracted separately. You introduce it, the client consents in writing, and the work runs parallel to — not instead of — your own. You receive the referral on agreed terms, and you are copied into the intake and the final review.

Best for: practices with a client at a plateau

Joint programme

Co-facilitated programme

A combined arc designed with you for a specific client, cohort or retreat: your goal work and the contemplative layer in one sequence, co-delivered and co-branded. The strongest version of this sits in leadership programmes, founder groups and residential retreats.

Best for: leadership programmes and retreats

Licensed method

The method inside your practice

Your practice adopts the framework and its instruments under a written licence, with training and co-branding rules. You deliver it yourself; I support, supervise and update the method. This is how the second and third practice can hold the same depth without me in the room.

Best for: practices building internal capability

The trust terms

What stays yours.

A coach's client list is their entire business. These are the terms that decide whether a collaboration is worth having, so they are stated first and in writing.

The client relationship Yours throughout. I never approach your clients for other work, and any follow-on engagement is introduced by you. The client remains yours for as long as they are yours.
The commercial relationship Yours. The client contracts with you, or with both of us separately — never with me alone. How the fee is split is set out in the agreement before any work begins.
Your method and brand The depth module sits inside your practice and carries your name first. Nothing in the engagement repositions you, and nothing is published using your name without written consent.
Your market One partner practice per market. If we agree to work together in Switzerland, I do not take a second Swiss partner while that agreement runs.
The clinical boundary You remain the coach of record and hold the referral decision. I work within a written scope and refer out anything outside it — back to you first.
Client data Client notes and assessment data stay with you. Nothing is transferred to a third party, stored in a public system, or used for anything other than the engagement.

What I bring

  • A documented framework — five layers, four phases, twelve weeks, with the exit condition for each phase, so you can see exactly what is being delivered.
  • Instruments — a five-layer assessment taken at baseline, midpoint and close, so the client's movement is visible rather than asserted.
  • The scholarly ground — three books, an eighty-work library in consciousness studies, and the ability to answer a sceptical, well-read client in their own register. This is the part that cannot be improvised.
  • Convening capacity — a faculty network and a proven ability to run a gathering, for practices that want a residential or retreat extension.
  • An institutional register — twenty-four years of civil service and a decade of advisory work, which speaks to the corporate clients your practice already has.

The first ninety days

No engagement starts with a contract. It starts with a fit conversation, and then a small, reversible first step.

  1. Conversation (week 0). Your practice, your market, and the wall your clients keep arriving at. No pitch — an honest check on whether this fits.
  2. Written scope (week 1–2). The format, the fee split, the client ownership terms, the referral protocol and the data note, on one or two pages. Signed before anything else happens.
  3. One client, or one cohort (weeks 3–14). A single engagement, run in full, with you copied into the intake and the final review. The method is proven on one case before it is offered more widely.
  4. Review (week 15). What moved, what did not, and whether the arrangement should continue, widen, or stop. Either of us can end it there without cost.

The commercial terms are agreed partner by partner and are not published here. What is fixed is the principle: the client is yours, the fee is transparent before work starts, and one partner holds one market.

What I need from you

  • An established practice with clients you would trust this work with.
  • A willingness to introduce the module honestly — as a distinct engagement, not a bolt-on.
  • The clinical boundary, held firmly: you decide who is referred in and who is referred out.
  • One market, agreed in writing.
  • A single client or cohort to test it on before either of us commits further.

Not needed

No exclusivity across your business, no revenue commitment, no rebranding, no public association until you want one. Partners are not named on this site until terms are signed.

Next step

A conversation, not a proposal.

Write with your practice, your market, and the wall your clients keep arriving at. If the fit is right, the written scope follows within a fortnight. If it isn't, I will say so — and that is the more useful answer.

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